Biotech entrepreneur Vivek Ramaswamy went from completely unknown to the third — and second, in some cases — most preferred candidate in polls of the 2024 Republican primary race over the course of months.
He's managed to rise above several established politicians in the polls, who already benefit from preexisting name identification, namely Sen. Tim Scott , former U.N. Ambassador Nikki Haley, and former Vice President Mike Pence.According to a campaign source, part of why Ramaswamy has seen this kind of success is his understanding of the changing media environment and how it is perceived by Republicans across the country.
"He has had some resonance in that he is a new, younger face on the scene and has come in from outside politics as a self-made person from the business sector," he noted. Being an Indian American also contrasts him from the rest of the field, as it does for Haley, but Ramaswamy enjoys the benefit of being"an outsider to politics," he said.
Republican strategist Alex Bruesewitz said Ramaswamy has been able to bolster himself from being unknown because he"actually has a personality," which he claimed Gov. Ron DeSantis doesn't. Masket noted,"He is someone who is very supportive of Donald Trump and has probably gone the furthest of all the candidates and saying what he would do to defend Donald Trump legally."
However, while Ramaswamy's bid has shown signs of promise in these national surveys, his efforts haven't yet translated into a bump in early state polling. For example, in a new Des Moines Register-NBC News-Mediacom Iowa poll, he received just 4% of the vote. This is lower than his 9% nationally. DeSantis, on the other hand, saw 19% in Iowa compared to 16% nationally.
Social media, something wielded by Trump throughout his presidency, is also an important factor in Ramaswamy's effort. Instagram's reels have been an especially crucial asset for Ramaswamy, even more so during the beginning of his campaign when legacy media outlets were less willing to cover him. His frequent podcast appearances demonstrate an early investment in an increasingly fragmented media landscape. Joining the likes of Bill Maher, Russell Brand, Jordan B. Peterson, Bari Weiss, Charlie Kirk, Megyn Kelly, Candace Owens, and Tim Pool, among others, Ramaswamy is able to use the conversational tone to his advantage, something seasoned politicians may not be used to.He is additionally willing to join cable television programs, particularly on Fox News, CNN, MSNBC, and others.
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