Thirteen years after James Cameron plunged moviegoers into the cosmic world of “Avatar,” the lush, distant moon of Pandora is finally orbiting back into view.
CAMERON: It’s shown resiliency that I don’t think we expected. The pandemic, quite rightly, scared everybody. There was a period of time where you were basically risking your life to go to the movies. People did it anyway. Now, we feel like we’re past the hump or at least it’s a manageable problem. We’re seeing a resurgence back in cinemas. It’s not where we were before. Streaming has taken a bite. The pandemic has taken a bite. We’re probably down 20, 25% from where we were pre-pandemic.
AP: Your films have grossed more than $6 billion. I imagine you’re not a filmmaker who gets nervous before opening a movie.CAMERON: You bet I do. Anyone who says they don’t get nervous before a movie drops is a lying son of a .CAMERON: Yeah, it’s a big play. It’s a big bet. And we won’t know where we are until the second or third weekend. The success of the first film — we had a pretty good opening at $75 million. But openings are dwarfing that by factors of two or even three these days.
CAMERON: Very much so, even to the extent that I very strongly debated with myself and discussed with my wife whether I should stop filmmaking and work on the sustainability issues. But we managed to be able to do that in parallel with the filmmaking process. We’re doing all of our sustainability efforts — I don’t want to say as a side hustle, but in parallel. I put as much effort into that as I do the filmmaking.
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