Profilée: Bugatti has a new unicorn 🦄
The world was a very different place when the Chiron succeeded the Veyron in reborn, VW-era Bugatti’s one-car model range. That was back in 2015, pre-virus, pre-Trump, and certainly pre any real sense that to launch a supercar with a quad-turbocharged, 8.0-litre W16 is to risk being seen as in any way out of touch with reality.
What’s more, because all the Chirons, Mistrals and Bolides are spoken for, the Profilée represents something of a W16-engine last chance. It’ll be one of the last cars of its ilk to come off Bugatti’s ‘production line’ . The one and only Profilée will be sold at auction by RM Sotheby’s on February 1 in Paris, and heaven only knows where the bidding will end up.The Profilée owes both its existence and its rarity to the Pur Sport, the sportiest Chiron that’s not a Bolide .
Thus, the Profilée was born, complete with full homologation… only for Pur Sport orders to exceed expectation, hoover up a tonne of Chiron units and leave Bugatti with an expensive development cul-de-sac on its books. Hence the lateral thinking, the car’s one-off status and the sale at auction. Because what could be fairer than a bidding war?
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