Consumer goods giant P&G may serve as a bellwether for investors as costs rise shoppers weigh higher price tags.
So far, price hikes have helped the company preserve profits amid soaring inflation. Products like Oral-B toothbrushes and Gillette razors, thanks to price increases. But investors will be watching closely for any changes in consumer behavior as shoppers face elevated prices at the gas pump and in grocery store aisles.
Russia's invasion of Ukraine has not only intensified inflation in the U.S., but also spurred scrutiny of P&G and other Western companies that operate in Russia. P&G has suspended its Ukrainian operations and scaled back those in Russia. The two countries account for less than 2% of its overall revenue.
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