VIP+ Guest Column: With Hollywood pinched by a content pullback, execs need a more pragmatic approach to the entertainment marketplace.
for even middling talent. At the studio level, there has been a reluctant acceptance of inflated deals and above-the-line heavy budgets, with the assumption that “a streamer will cover it.” , it seems inevitable that we will need to revert to a more disciplined and pragmatic approach to the entertainment marketplace.
To that end, showrunners and development/acquisitions execs alike may have to reframe their thinking when evaluating potential series from What do I want to see? to What does theLikewise, dealmakers need to craft deal parameters for new development based on the reasonably plausible audience for each series. This requires discipline and critical thinking.
Another example would be highbrow and complex literary fiction that is hard to adapt — especially if it’s a pre-publication manuscript with no proven sales being sold at auction in a “competitive situation.” The mantra is clear: Spend big when the analysis justifies it, but use a healthy level of skepticism otherwise.
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