Disney+ and Amazon Prime Video compete for second position behind Netflix in Australia, the Asia-Pacific region’s most developed streaming market. But, increasingly, all premium SVOD suppliers are …
, the Asia-Pacific region’s most developed streaming market. But, increasingly, all premium SVOD suppliers are focusing on profitability rather than simple growth., “Australia Online Video Consumer Insights & Analytics” shows that Australian consumers streamed 24 billion minutes of premium online video between January and August this year. SVOD platforms accounted for 70% of viewing time, while broadcaster-operated platforms claimed 30%.
“As the Australian SVOD market matures, platforms are increasingly focused on monetization. Netflix, Binge, Kayo and Stan have all raised prices over the past year and lower-cost, ad-supported tiers are expected from Netflix, Disney+ and potentially Amazon as platforms look to unlock new revenue streams,” said Vivek Couto, MPA executive director.
Disney and Paramount, now both operating their own platforms, “have ceased or limited licensing their content, placing pressure on local general entertainment platforms Stan and Binge to secure popular dramas, while Stan and Foxtel’s Kayo continue to leverage key sports to drive average revenues per users ,” said Couto.
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