Lucinda Hinojos is the first Chicana and Native American artist to design official art for the Super Bowl. Here's how to see her designs for the NFL.
Artist Lucinda Hinojos’ imprint on Arizona can be seen across metro Phoenix’s walls. And soon the Glendale-born muralist’s talent will be presented on an unprecedented scale when her designs are used for the 2023 Super Bowl’s theme art.
Hinojos, also known as La Morena, is the first Chicana and Native American artist to partner with the NFL to design art for the Super Bowl, according to the league’s announcement. She has been tasked with creating “an elaborate, deeply meaningful piece that will be featured on Super Bowl tickets and throughout Arizona for the big event.”
“Six months ago the NFL reached out regarding a project. I sent my proposal in and within days I was selected,”. “I cried as I got the call. I was overwhelmed with emotions and a quick glimpse of alll the hard work I have done to get here.” She said the design normally would have taken her a month, but she completed it in two weeks. Hinojos also shouted out Phoenix’s art community, her supporters and cultural communities, asserting that she “did not do this alone.”La Morena, local Yaqui artists build community by honoring their ancestors' narrativeHinojos traces her family roots to Mexico and the Pascua Yaqui and White Mountain Apache tribes as well as Akimel O'odham and Chiricahua Apache peoples.
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