Daily News | Philly’s graduating college influencers face a choice: Adult online or ghost their followers?
, doling out money, swag, and internship credits in exchange for Gen-Z marketing.
“I would never want to quit my day job,” said Morgan, who will soon start working in Paramount’s finance department. “I don’t think content creation is my passion. I think I’m passionate about the people who follow me.”Malcolm didn’t fall into content creation for the money, even though it is part of why she hit pause.
Malcolm’s YouTube channel took her to over 50 campuses and allowed her to interview more than 200 students before she graduated, when she decided to dial it back in favor of producing videos for a New York consulting firm.
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