Perspective: Trump NFTs are not art. Unless you consider grifting an art form.
Along with laughter, however, was the pervasive sense that this newest scheme has distilled the essence of Trump to its purest form. It was “on brand” in a way more telling and disturbing than previous efforts to cash in on a name once associated with the Oval Office.
We can look to some of the darker trends in the contemporary art market to sharpen that intuition. In his announcement, Trump wrote, “These limited edition cards feature amazing ART of my Life & Career!” Art was prominently capitalized, sharpening the dissonance between a word that summons thoughts of Leonardo, Rembrandt and Picasso and the image that followed — Trump as superhero in tights and a cape.
In the art world, the conceptual move that rebrands supposed trash as art isn’t quite so simple. It has a long pedigree, dating back to the work of Marcel Duchamp, whose infamous “readymade” sculpture included a 1917 work known as “Fountain,” a urinal turned 90 degrees on its axis and signed with a cipher for the artist’s name.
Call it inverse philistinism: the use of intentionally bad imagery, perhaps with a wink, to create an “us-them” dynamic. Other artists who align themselves with Trump have done this, as well., who calls himself “America’s foremost conservative artist,” has created treacly depictions of Trump as a saintly figure nurturing a suffering America to rekindle its idealism and find its true soul.
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