The beverage brand is making its first-ever condiment — called “Pepsi Colachup” — that is actually infused with Pepsi.
The special sauce is being launched in celebration of July 4, when baseball and hot dogs are aplenty, and is enforcing the company’s belief that hot dogs are best paired with its soda.
People are also reading… Beginning with a Pepsi reduction, the sauce is infused with a variety of ingredients such as smoked tomatoes; a blend of spices including cinnamon, thyme, oregano and paprika; plus onions and ketchup. That results in a “sweet, citrusy taste” of a crisp-tasting Pepsi, created to bring out the spicy flavor notes of a hot dog, Danzi told CNN.
The sauce is part of Pepsi’s two-year-old “Better with Pepsi” ad campaign, which ultimately hopes to chip away at Coca-Cola’s drink dominance. In addition to cheeky stunts like this, the company has aggressively invested in zero sugar beverages, sports drinks and partnerships, including with Starbucks bottled drinks.
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