Peloton was the subject of yet another fictional character’s health struggles besides Mr. Big after the popular exercise bike brand was featured in the most recent episode of the TV show ”Billions.”
In a statement provided to Fox Business, a Peloton spokesperson explained that the use of its bike in the show was not done in conjunction with the company. In other words. However, it notes that even the show references the fact that cardiovascular exercise is good for someone at risk of a heart attack.
"We get why these fictional TV shows would want to include a brand that people love to talk about, but Showtime's use of Peloton's Bike+ and reference to a Peloton Instructor was not a brand, product, or instructor placement, and we did not agree for our brand and IP to be used on this show or provide any equipment," the statement reads. "As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives.