Peacock Has 9M Stand-Alone Premium Subscribers And 7M More Via Paid Bundles; Comcast Plans Ramp-Up In Spending
, revealing new metrics for the streaming service and signaling a plan to boost spending on programming.
Average revenue per user for Peacock is approaching $10 when both subscriptions and advertising are combined, Roberts said. “And we haven’t even focused on paid subscribers,” NBCU CEO Jeff Shell added during the call. The service is riding a wave of increased video viewing across the board. Roberts said the annual level is approaching 600 billion hours in the U.S., up from 350 billion hours in the 1990s, when broadcast TV still led the way. Streaming has boosted household spending 10% since 2014, he added.
Roberts said the company will boost spending on programming in order to drive more premium subscriptions. Across NBCU and Sky, annual spending is now about $20 billion, including sports rights, he estimated.
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