Peacock is heading to the metaverse, launching Wednesday on Meta Quest 2 and Quest Pro virtual reality headsets. As the initiative goes live, Meta Platforms and Peacock parent NBCUniversal are offe…
Meta, the tech giant formerly known as Facebook, has been in the midst of a costly pivot toward the metaverse. The company, which officially changed its name in 2021, has sold more than 20 million Quest headsets and brought in $1.5 billion via the Quest Store. Despite those milestones, losses in the company’s Reality Labs division reached $13.7 billion in 2022 and many Wall Streeters and tech analysts remain skeptical about the long-term potential for wide-scale metaverse adoption.
The launch of Peacock on Meta’s headsets is part of a broader, previously announced partnership between NBCU and Meta. The 3-year pact will bring experiences across a variety of NBCU IP, including “Universal Monsters,” “Halloween Horror Nights” and , to immersive environments like Meta Horizon Worlds and the Meta Avatars Store.
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