EXCLUSIVE: Peacock launched — some of it by design some by necessity because of the pandemic — with original comedies as well as dramas repurposed from linear NBCUniversal networks. In …
starring Tamar Braxton, Evelyn Lozada and Nivea, both of which have been picked up to series, as well as true crime docu series, which have been set for development.
After an early push in original comedy series, which didn’t get much traction, Peacock is shifting the balance with about 2/3 drama and 1/3 comedy development for next year but remains committed to comedy on the heels of the success ofThe course correction is being based on feedback from a larger sample size as Peacock has increased its user base and their engagement level.
The increased circulation allowed Peacock to crack Nielsen’s streaming ratings for the first time this fall, first with, on the series side. It also informed Rovner and her team’s development targets for next year as they look to cater to the people consuming Peacock content and to deliver something the streamer is yet to find, a platform-defining series.
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