Paul Smith Opens Ginza Shop With Optical Illusion Frontage, Interiors

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Paul Smith Opens Ginza Shop With Optical Illusion Frontage, Interiors
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The shop stocks men’s wear, accessories and the PS diffusion line across three floors in Tokyo's swanky Ginza neighborhood.

On the first floor, the ceilings are open, exposing all the beams and services. Large light boxes have been suspended between the beams, and walls have been set out at “unusual” angles in order to change the perspective of the space.

When he’s not teasing the eyes with illusions, Smith is treating his customers to top-notch design, and artwork.

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