“I snuck a shank bone into Coachella,” Nate Auerbach said Friday, standing outside the VIP Rose Garden at Coachella, amid sparkle-dress clad hordes of partiers. “Most people sneak… other things.” A…
,” Nate Auerbach said Friday, standing outside the VIP Rose Garden at Coachella, amid sparkle-dress clad hordes of partiers. “Most people sneak… other things.”
Auerbach — a partner at Versus Creative, a marketing company that runs the social content for Coachella amid other Goldenvoice events – was getting ready to set up a Seder, the traditional Jewish meal for the first night of Passover, at Outstanding in the Field, the $275-per-person dinner series that happens every night in the VIP section of the festival.
Danny Elfman’s manager Laura Engel and her family were among those who bought tickets: daughter Rachel sent the flyer to the family’s text message chain with the text, “Are we doing this?” Her other daughter, Hannah, responded in the way that only a seasoned Coachella vet would: “I say yes: but it’s so hard ‘cause the set times aren’t out.”
That tough-to-commit-to-timing played out as attendees took breaks from the dinner to see surprise act Arcade Fire at the nearby Mojave Stage in between bites of their meals.
Evan Winiker, managing partner at Range Music, gave his trademark hugs during the first course of smoked marlin pate with avocado hummus before running back to the field to catch his client Cordae’s set. Red Light’s Jason Colton and his family stopped by as share-plates of bluefin tuna were distributed to say hello to old friends. Rapper Kosha Dillz rolled through in full Moses regalia to eat some matzah before rushing off for his own pop-up Passover service, Matzachella.
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