Dubai has shifted its weekend from Friday and Saturday to the Western-style Saturday and Sunday, throwing the beloved institution of Friday brunch — a favorite custom of expats who revel in hourslong booze-soaked, Instagram-worthy buffets — into disarray.
“It’s the experience Dubai is known for. It helped put Dubai on the map,” said Samantha Wood of the FooDiva restaurant review website.
The fixed prices may seem expensive — all-you-can-drink Champagne packages cost over $200 — but cheaper options exist. Devotees insist that unlimited booze remains a deal in a city where every drink poured in a bar is subject to a 30% municipality tax. The industry has sought to remake itself with a new tagline: “Saturday is the new Friday.” Any Sunday brunch would serve as a hangover breakfast, managers say, a family friendly affair to recover and launch the week with quick appetizers and light mimosas.
The restaurant now receives a flood of calls from bewildered government employees, teachers and others who work a half-day on Friday, demanding to know what happened to their famous brunch.Other brunch places have reported empty tables since the weekend shift. Industry-wide, “we still really don’t know how people will react,” said Nicolas Budzynski, LPM Restaurant & Bar’s global operations director. “I think there is anxiety. It has created some confusion.”
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