Paramount+ is officially on Nielsen’s radar. The streamer made up 1% of overall TV viewing in June, making it the 11th streaming service to be independently reported in Nielsen’s The Ga…
Six other streamers recorded personal bests in terms of TV usage share in June — YouTube, Netflix, Prime Video, Disney+, Tubi, and Peacock. Available across three streaming services ,was the most-watched streaming program in June, with nearly 5B minutes viewed across platforms.
Streaming accounted for 37.7% of TV usage in June, which is one of the largest shares ever reported by The Gauge. That’s up more than 10 percentage points since Nielsen began compiling this data in June 2021.
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