Paramount Global said it plans to combine its Showtime streaming service and linear TV network with its main subscription streaming brand, Paramount+.
: Streamlining the entities will help Paramount unlock "operational efficiencies and financial benefits" across the company's broader portfolio, CEO Bob Bakish said in a note to staff announcing the changes.
His memo implied that organizational changes, which typically include layoffs, could be on the horizon. "While we are confident this is the right move for our company, our consumers, and our partners, we know this change brings uncertainty for the teams working on these brands and businesses," he noted.: The changes are meant to help position Paramount as the company's premier brand across streaming and linear television.Showtime's U.S. linear network will also be rebranded to the same name.
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