“People being more sober-curious has really helped because it also shows that you don’t have to be fully sober. You can do whatever is best for you.”
—80 percent of whose followers are women—says the pandemic’s mental-health crisis only upped sober-curiosity’s momentum: “It’s just kind of this perfect storm.”, reports that most customers are women who have cut back during Covid. “For a long time when someone said they didn’t drink alcohol, people’s response was ‘Oh, you must have a problem.’ But I feel like that’s changing,” Kasten says.
Gwen Grigsby likewise found herself drinking more. Without the structure of heading to the office or the gym and seeing friends, the 48-year-old Capitol Hill accountant and mother realized it was too easy to grab wine to combat loneliness and sorrow. “The days started to kind of blend together,” she says. “Every day started feeling like a weekend.
She hit a pivotal point last September. “I woke up and was so hung-over, and I was like, ‘I just can’t feel like this anymore,’ ” she says. As a sommelier, 33-year-old Brookland resident Felicia Colbert had seen firsthand how toxic alcohol culture could be. During Covid, she decided to switch jobs and now works in marketing. Instead of the several bottles of wine a week she consumed during her full-time somm days, she now has about two drinks monthly.
While Covid allowed women to rethink their alcohol consumption, they’re reentering a world where booze is omnipresent. And some are worried about managing their newfound sober or sober-curious approaches when office happy hours and packed social schedules are a thing again.
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