Pachuco hat and cholo styles go viral and build businesses

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Pachuco hat and cholo styles go viral and build businesses
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'Charlie Brown' shirts, baggy khakis, clown-print tees, and pachuco fedoras are finding new audiences thanks to Latino-owned businesses promoting urban fashion on social media.

during the 1940s while facing violence in Los Angeles and San Antonio.

Cholos are members of a Chicano and Latino subculture associated with a style set of dress sometimes linked to gangs but also skating or surfer subcultures.For years, police and politicians associated the styles with crime instead of recognizing it as a form of cultural expression, Alexandro Jose Gradilla, a Chicana and Chicano Studies professor at California State University, Fullerton, tells Axios.

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