Overcast recast: Gray is young again as a car color
It’s called the Lunar Edition because the surface of the moon is gray. When Buzz Aldrin surveyed that stark landscape in 1969, he declared it “magnificent desolation.” Seems like a downer connotation if you're trying to sell trucks, but Ram’s marketing people may be too young to remember that.of gray paint on cars. For maybe the first time, gray is turning heads on the road.
Up until now, gray has been one of the most boring colors a carmaker could offer. Maybe not as bad as the proverbial beige , but close. Anonymous. Drab. Nondescript. A non-color, actually. Gray is achromatic, between black and white. Or, gray can be achieved by basically usingthe colors, like you took all the food in your fridge and whirred it in the blender. And about that appetizing., and we’ve never understood that. White is the top seller, at 26% of the automotive market. Nothing wrong with white. It has good visibility, and paradoxically can appear clean even when dirty, so that’s nice.
And then there’s gray, at 18.4%. Meaning, nearly 1 in 5 cars out there is gray. If you lump gray and silver together — the difference can sometimes be a, well, gray area — they’re nearly 1 in 3 cars. And for decades grays have been a mundane medium to dark charcoal metallic. Millions of Mercedes, Audis and BMWs wear that color. Around the office, we call the white-silver-gray-black spectrum the “German rainbow.” Together, they make up an astonishing 78.6% of all U.S. vehicle sales.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Nicholas Gray, Founder of Longtime NYC Hot Dog Chain Gray's Papaya, Dies at 86The founder of Gray’s Papaya, the stand that helped make the unlikely combination of hot dogs and papaya juice a staple for New Yorkers for decades, has died, his family announced.
Leer más »
Nicholas Gray, founder of Gray's Papaya, dies at 86Gray's daughter says he died of complications of Alzheimer's disease.
Leer más »
671-horsepower Aston Martin DB12 improves a winning formula - AutoblogThe 2024 Aston Martin DB12 replaces the DB11 with an updated design, a whole lot more power, and a new touchscreen-based infotainment system.
Leer más »
Watch the Aspark Owl set new EV speed records, at nearly 200 mph - AutoblogJapanese electric car maker Aspark is celebrating after their production vehicle broke two speed records on Tuesday (May 23) and reached speeds of nearly 200mph.
Leer más »
Elon Musk's latest financial advice: Don't pour your life savings into dogecoin - Autoblog'I'm not advising anyone to buy crypto or bet the farm on dogecoin,' Tesla CEO Musk said Wednesday at a Wall Street Journal conference in London.
Leer más »