Taylor Swift’s intensely loyal fan base, known as Swifties, reflects the euphoric possibilities of pop music fandom — they also reproduce the divisions and inequalities we see in wider society, writes Brian Donovan.
simply to share in the parking lot revelry. “Swifttok,” the devoted TikTok Taylor Swift community, produces a constant supply of inspiration for fans to design concert-ready costumes that refer to different albums, songs and lyrics .
Swift’s concerts offer a church-like experience of participatory joy rather than a spectacle to be passively consumed. Some fans have reported havingdue to sensory overload. One could draw a comparison to Beatlemania, but Beatles fans didn’t have TikTok. I’ve interviewed over 50 Taylor Swift fans for a book I’m writing about the fandom, and many have described the delight of watching the concert unfold on their phone and the power of knowing that their private experience is being shared by literally hundreds of thousands of fans across the globe. Swifties have told me that they relate to the autobiographical details of Swift’s songs because her lyrics speak to near-universal experiences of girlhood and womanhood.
The intense commitment fans have with their celebrity heroes can create positive lateral bonds with fellow fans, or what sociologists refer to as “social capital.” These feelings of deep intimacy can also escalate into unhealthy
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