Opinion | Honoring Barbara Ehrenreich, Who Exposed How Toxic Positivity Is Used to Dismiss Economic Inequality

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Opinion | Honoring Barbara Ehrenreich, Who Exposed How Toxic Positivity Is Used to Dismiss Economic Inequality
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'We owe Ehrenreich a debt of gratitude for shining a light not only on the perversity of the U.S. economic system, but also on the gauzy veil of positive thinking that obscures it.'

The late Barbara Ehrenreich was best known for her 2001 bestseller Nickel and Dimed, which showed that hard-working people simply weren't making it in America.

But Ehrenreich, who passed away this September at 81, made an equally great contribution to economic justice with her subsequent book,. It argued that the cult of"positive thinking" was putting a smiley face on inequality and"undermining America." Ehrenreich, who survived cancer, said she began her investigation into the ideology of positive thinking when she had breast cancer, roughly six years before Bright-Sided was published. That's when she realized what a uniquely American phenomenon it was to put a positive spin on everything.

Central to this industry are"the coaches, the motivational speakers, the inspirational posters to put up on the office walls," said Ehrenreich—and many megachurches and multi-millionaire"prosperity gospel" preachers, too."The megachurches are not about Christianity. The megachurches are about how you can prosper because God wants you to be rich," she said—adding that in many of them,"you won't even find a cross on the wall.

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