Ani Bundel: The original “Hocus Pocus” was terrible. However, the sequel is brilliant. - NBCNewsTHINK
To call the original “Hocus Pocus” a flop would be kind. The first film was directed by Kenny Ortega and was released during an era when box office films aimed at kids were typically released in the summer. The Halloween-set film thus arrived in mid-July.
. And it might have languished in Disney’s surprisingly large vault of live-action flops had it not been for the sudden rapid expansion of cable television following the passage of the Telecommunications Act of 1996. The removal of restrictions that prevented companies from cross-competing allowed Disney to buy ABC and cable staple The Family Channel and launch the Disney Channel, all of which required massive amounts of programming.
The savvy of “Hocus Pocus 2” is that it knows audiences have caught up to the jokes. It functions from the conceit that the Sanderson Sisters are now famous, because everyone has seen “Hocus Pocus.” Their return is partly orchestrated by an obsessed fanboy, they get recognized wherever they go, and people clamor for selfies.
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