Opinion | Don’t lose sight of Barbie’s complicated legacy in the pink marketing haze

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Opinion | Don’t lose sight of Barbie’s complicated legacy in the pink marketing haze
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The recent reversals to women’s progress have been so fast and furious that we should really stop and reflect before getting swept up in the intoxicating pink marketing blitz, writes nataliapetrzela.

has been overturned, the gender wage gap has barely budged since “Working Woman” Barbie hit the shelves back in 1999, and Black, queer, fat and disabled women — everything the original Barbie, and the one marketed in this summer’s blockbuster,— are still more likely to face discrimination of all kinds, what exactly are we doing championing our most vivid cultural symbol of thin, straight, white...

When entrepreneur Ruth Handler first spotted Lilli on a 1955 European vacation, she keenly saw potential in an American toy market dominated by baby dolls that constrained girls’ imaginations to futures as mothers. Mattel released “Barbie,” who closely resembled Lilli, in 1959, marking a first step in a trajectory that undeniably expanded the range of futures imaginable to the millions of girls who would play with the iconic doll.

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