Free phones reign supreme, even with all the strings attached.
Photo by Amelia Holowaty Krales / The Vergesays that only about 24 percent of recent iPhones purchased in the US were sold directly by Apple. Instead, the most popular way to buy a new iPhone was through a wireless carrier, which accounted for 67 percent of sales.
CIRP surveys iPhone buyers to find out which models they’re buying and where they’re shopping — information Apple doesn’t disclose. Outside of carriers and Apple retail, CIRP attributes 4 percent of iPhone sales to Best Buy and 5 percent to “other,” which includes Target and Walmart. Those are just tiny slivers of the pie compared to the gigantic piece wireless carriers are eating.None of this is entirely surprising.
Taking the free phone deal from their carrier seems to be the path of least resistance for most of us in the US. And who’s to blame anyone for taking a free phone when a loaf of bread costs roughly half your paycheck? If you do take your carrier up on an aggressive upgrade offer, just remember to , know how long the repayment plan is, and be sure you’re happy sticking with that wireless company for the duration.
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