Thanksgiving Day online spending hit a record of $5.29 billion, an increase of 2.9% year over year, according to Adobe, which tracks sales on retailers' websites.
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"Given the macroeconomic headwinds and backdrop coming into the season for consumers, the big question was, 'Would the strength of discounts be able to keep demand strong and have it be stable – on par with what we saw last year?'" he said."What we are seeing is the discounts being strong enough to entice consumers to continue to spend."
But the shopping holidays of Thanksgiving Day, Black Friday and Cyber Monday have become weaker as have retailers dangle deals earlier and earlier and stretch them across the season.
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