Paris-based designer Catharine Dahm's debut collection “Welcome to Earth” celebrates the art of creative storytelling and craft.
“For me, design is so personal and I wanted each collection to be centered around a theme,” Dahm said. Each of her inaugural, heirloom-minded collections will encompass the idea of storytelling, further expanded upon with coinciding Dahm House magazines. The debut Collection 01 magazine, distributed internationally by KD Presse, features a mixture of writing, poetry and editorial photo stories. “I don’t want it to feel like a catalogue; it’s really its own universe.
“I do have this Paris-Indiana as part of the brand because I feel like it sounds charming. I’m using that as the tag for everything and I’m planning to shoot my second collection there [in Indiana] — I feel like you have to incorporate your roots a little bit,” said Dahm, adding garments are named after women in her life, such as the petal-hemmed “Linda” pants, named after her grandmother who had the rule changed at her daughter’s school to enable girls to wear pants instead of skirts.
“This dress is so sexy on — it has a corset body and really takes this theme of evolution with Malachite on the feminine side of the body for earthy energy and grounding; Lapis on the masculine side for air and sky energy. Nobody’s going to look at that dress and think, ‘Oh, masculine energy,’ but it’s personal.
Since debuting Collection 01 via e-commerce, she noted customers have responded well to her “conversation between structure and fluidity with these little nodes of beauty on top.”
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