It’s been a year since college athletes have been able to capitalize on their status with name, image and licensing deals, and some are making thousands of dollars. One NIL platform projects that more than $900 million was spent in…
One NIL platform projects that more than $900 million was spent in the first year and that NIL is only going to get bigger — $1.1 billion in 2022-23. While comprehensive data is hard to come by, some of the NIL platforms and a handful of schools have provided information about the average deal, the median deal and what athletes do for that money.
So it's up to major NIL tech platforms — some of which facilitate deals and disclosures, and others disclosures only — to fill in the gaps. Sort of. Athletes' deals with brands — from financial businesses to apps to fashion — will likely rise, too. Opendorse projects that brand deals will encompass 64% of all NIL compensation in Year 2 and bring in about $730.4 million.
Women's sports overall received $1,084 on average for an NIL deal, per INFLCR, with women's gymnastics soaring to a $7,054 average. Donor money also favors men's sports — a whopping 93% of it, Opendorse said. The average monthly compensation from donors at the DI level is $1,012.
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