Customers will still be able to find its popular bread at grocery stores.
The La Brea Bakery Cafe in Downtown Disney, as well as the flagship Los Angeles location, has closed.On Monday, the 34-year-old La Brea Bakery abruptly announced the closure of both its flagship Los Angeles store as well as its DowntownAs one of the largest sellers of fresh bread in the country, La Brea is focusing its efforts on its retail business instead.
"It's really a very simple decision, and the answer is our business strategy," La Brea Bakery chief commercial officer Christine Prociv told SFGATE."... We are in the business of creating delicious artisan breads and other baked goods and not the restaurant business." La Brea is owned by parent company Aspire Bakeries, which also owns Otis Spunkmeyer and Oakrun Farm Bakery. La Brea bread is already available for sale at many grocery stores, including at Andronico’s Community Markets in San Francisco and atWhile customers will still be able to find La Brea bread at grocery stores, many expressed dismay at the news on social media.
"It's really sad from our perspective," Prociv said."We run a business but it's also our brand and it's our heritage, and it's our history. And these cafes have been around for a long time. They're really our flagship, so it's unfortunate and it was really a difficult business decision for us." But, she added,"Just like for everyone else, being in the restaurant business is totally a challenge."
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