Rhode's Hailey Bieber and Melanie Bender, chief executive officer of the brand, discuss growth and new categories.
“We crossed the eight-figure threshold over a six month period with just 11 days of selling. We’re going in there and making big orders for a young brand like us, which then lets us tap into more of those cost efficiencies that you typically don’t get until you’re maybe a L’Oréal or Estée Lauder,” said Bender.Hailey Bieber brings Rhode to the U.K.
The collaboration led to the product becoming the second bestselling product on versedskin.com, translating into a 3,000 percent sales increase and a 400 percent sales gain for the product on the brand’s other retail channels. “About 50 percent of our traffic comes from outside the U.S. despite not really doing any active marketing in those international markets,” said Bender.
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