The X Games is welcoming one of its alums into the corporate fold: snowboarder Scotty James has joined the company as an investor and a brand advisor. While James is still scheduled to compete in X…
While James is still scheduled to compete in X Games Aspen Men’s Superpipe competition in 2024, and beyond, he will now also “liaise with X Games on how to continue to strengthen the competition moving forward and serve as a brand steward to build the X Games business and external X Games partnerships.”
James is not the first X Games alum to step into a business role with the extreme sports competition organization, following the announcement that skateboarder Tony Hawk has signed on as a brand steward and investor.
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