.NYXCosmetics is launching “FKWME,” a limited collection of NFT passes with benefits for GORJS’s first 1,000 members.
“GORJS fosters the idea that creative expression should not be limited to a select group of stakeholders and establishes a digital foundation for global creators and artists who can participate in the DAO,” Yann Joffredo, global brand president at NYX Professional Makeup, told WWD.
“GORJS allows the community to decide which creative projects are ultimately chosen to be funded and publicly released,” Joffredo continued.
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