The advertising campaign, which will focus on reaching Black and Latino communities, aims to increase the number of families using child care services and assistance. In April, NY committed $7 billion via the state budget to bolster child care access.
A pre-K student sits with a teacher outside a classroom in Manhattan. The state is launching an ad campaign to connect parents with child care funding.A pre-K student sits with a teacher outside a classroom in Manhattan. The state is launching an ad campaign to connect parents with child care funding.Gov. Kathy Hochul is looking to raise awareness around expanded child care opportunities in New York state through an advertising campaign announced Tuesday.
“What is shocking to me right now is only 12 percent of families eligible for childcare assistance are taking advantage of it,” Hochul said at a press conference in midtown Manhattan, alongside Sen. Kirsten Gillibrand , herself a longtime proponent of bolstering childcare access on the federal level.The campaign will include digital ads, billboards and bus-stop signs among other methods. State officials did not immediately respond to a question on how much the ad campaign will cost.
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