Nvidia is the leader of the pack in the discrete GPU market, but it's time that AMD and Intel tried to give it a run for its money.
If you’re finding it hard to keep up with the prices of graphics cards these days, it’s not just you. GPUs have been getting pricier with each generation, and Nvidia’s latest RTX 40-series is really testing the limits of how much consumers are willing to spend on PC hardware.
It’s nice to see the RTX 3070 maintained the same price as the RTX 2070, but other models have grown more expensive over time. AMD has only built a more substantial presence in the GPU market in the last few years, but the RX 580 was a popular card in its time. However, Nvidia has had a broader spectrum of graphics cards, with more GPUs aimed at enthusiasts. AMD didn’t really have an answer to the RTX 2080 Ti until the RX 6000 series came out.
In our own testing, the flagship Arc A770 lands somewhere between the RTX 3060 and the RTX 3060 Ti. The Nvidia offerings are usually a little more expensive, but the gap is not massive right now. What I’m getting at here is that it’s difficult to compare Nvidia, AMD, and Intel based purely on performance. Looking at gen-on-gen price changes shows that AMD is generally slightly cheaper, at least with its flagships, and Intel filled a gap in the market by coming out with budget GPUs at a time when Nvidia is pushing for expensive behemoths.
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