Not Just Clothes: Pitti Uomo Debuts The Sign and PittiPets Sections

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Not Just Clothes: Pitti Uomo Debuts The Sign and PittiPets Sections
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As a bellwether of men’s trends, Pitti Uomo is introducing two new sections this season dedicated to petwear and design.

In 2021, the company made its official debut in the world of interiors with the launch of a throws and cushions collection and developed fabrics for private residences, yachts, boutique hotels and other commercial projects. The House of Lyria’s collaborations result in customized furniture or in revamping existing pieces with its rich textiles.

Highlights include the “Fender” armchairs and sofas defined by the contrast between tubular steel structures and soft polyurethane foam; the “Abisko” seating family with rounded silhouettes cut sharp by a wooden base; the “Patch” collection of sound-absorbing dividing panels made of suspended geometric elements that can rotate freely to ensure privacy without isolating a person from the surrounding environment, and the “DNA” wood bench in a helix shape, that can also be upholstered in leather...

Italian petwear brand Lollipet follows fashion trends and reinterprets them for four-legged friends aiming to provide a couture-level experience to pet owners. The range spans from handknitted cable knit sweaters to princess-y sequin tops and tulle full skirts, as well as vintage-looking denim jackets and fake Astrakhan harnesses.

Based on the principles of the circular economy, the streamlined range includes a dog bowl, tower-like biscuit container, dog scooper and pet waste bag holder crafted from recycled PET-derived plastic via 3D printing.Sitting at the intersection of functionality and design, the origami-like objects are made to order as part of the brand’s green pledge and comprise a rPET sweater nodding to Issey Miyake’s Pleats Please gear.

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