@fiatjaf, the pseudonymous creator of bitcoin-friendly decentralized social network Nostr has a day job, working at video game payment firm Zebedee, now the most heavily funded firm to launch an app on the platform.
The move, which will eventually let Zebedee’s users seamlessly leave the ZBD app to any of the dozens of applications now available on Nostr, might seem counterintuitive in the winner-take-all world of traditional social media. But unlike traditional social networks that control their users’ identities, the integration with the open-source Nostr protocol could also supercharge adoption by letting any of the 18 million registered Nostr users join the app.
“Zaps are inherently part of the social experience here so individuals are able to support their content creators,” says Neves. “It's no longer just an influencers game. You can support and receive support from anyone and anywhere. Because this is the Nostr protocol. It works across other apps as well as Zebedee.”
In spite of having 100,000 Discord followers, Paul West, the CEO of UK-based Fumb Games says the benefit of starting from scratch one more time will pay off by letting his company take any followers he gets on the ZBD social app to competitors in the future. “That's a huge boost to a business,” says West, 35. “There's no opportunity cost there. There's no sunk investment.” Among dozens of applications being built on Nostr, are Twitter clones Damus, Primal, Amethyst and Iris.
, Zebedee’s cofounders were so impressed with his work they put him in charge of an internal project called NBD.WTF, to help manage the development of the protocol, and at least five other open-source projects dedicated to bitcoin. @Fiatjaf says he and the Zebedee team started working to integrate the app with Nostr back in November, “before Nostr got famous,” to demonstrate how the technology worked. But the strategy has changed now that more people know the protocol.
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