A nonprofit organization is working to get NIL deals for football players at ASU.
MONTGOMERY, Ala. - The NCAA adopted name, image and likeness rules in 2021 for athletes in all divisions to make money from businesses in exchange for using them in advertisements or products.
The Hustlers Guild visited football players at Alabama State University to discuss the importance of athletes using their names to their advantage. Salina added the athletes would get paid like professionals making up to six figures on deals, which eliminates the need to rely on a job or parents for money.
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