“If there is no resolution [to the strikes], the awards movies, the big Thanksgiving films, and the year-end titles are going to be impacted and the marketing is going to suffer,” says one movie consultant. “None of this is good for the movies.'
For Tom Cruise, one of the most effective ways to sell tickets to blockbusters like “Top Gun: Maverick” and “Mission: Impossible” sequels has been recounting the horrors and headaches of performing his own death-defying stunts.
All of these restrictions are colliding with summer movie season, which is the biggest and busiest time of year for multiplexes. Without actors to promote their upcoming blockbusters, will the box office take a hit? “By this point, moviegoers are aware of these films,” says Dergarabedian. “The timing of the actors strike, while never advantageous but certainly understandable, isn’t as big of a factor.”
For those films, the directors may play a larger part in talking up their movies and raising awareness with viewers at home. And studios will ramp up spending on other promotional efforts, like trailers and TV spots. Some of those upcoming films, in preparation of the strike, banked interviews and other marketing materials before the actors began to picket.
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