The chain says its Subway Series sandwiches are 'expertly crafted.' But will customers be OK with the fact they can’t decide what goes into them?
That was my thought when I learned today that Subway is rolling out a new menu of sandwiches that are created to be served in a set way. That’s right, this is coming from the same chain famous for letting you pile on all the veggies you want or letting you put Buffalo sauce and guacamole on your tuna sub if that’s your thing. To be clear, Subway is still letting you go the customization route, but you can now also opt for a streamlined slate of 12 sandwiches, cleverly dubbed the Subway Series.
So maybe Subway has figured out that sometimes less is more. To be fair, the new sandwiches aren’t necessarily slimmed-down affairs: The Monster, for example, comes with steak, bacon, Monterey cheddar, green peppers and red onions. But the idea is to eliminate any choice beyond the most basic one of picking the sandwich itself.
Here’s the thing: I like Popeye’s, but I love Subway. Part of that love is rooted in the chain’s “have it your way” ethos . I particularly like to make a sub more of a sandwich and a salad all in one — yes, I’m the guy who asks for extra cucumbers, extra tomatoes and extra just about everything else.
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