Gregory's Bar and Restaurant in Somers Point, New Jersey, is daring Taco Bell to join them on September 12th for their Taco Tuesday Giveaway.
The disputes culminated with Taco Bell filing with U.S. trademark regulators this May to get Taco John’s and Gregory's Restaurant & Bar to abandon their trademarks, saying the term had become too widely used to belong to any one person or business.Gregory now stands alone in the “Taco Tuesday” battle.
“We’re gonna try and play this out and hopefully Taco Bell will understand that look, I’m a little guy, I just want to make a living,” Gregory said. Stephen Altamuro, an attorney representing Gregory’s restaurant, also told NBC News they would continue the fight.“Gregory’s has had the rights to the phrase 'Taco Tuesday' for more than 40 years,” he said. “We’re a small company taking on a huge company and certainly we’re the underdog here but we’re gonna do our best.”
A spokesperson for Taco Bell didn’t address Gregory’s trademark but said, in part, that Taco John’s recent decision to give up the phrase is a “shared victory with Taco allies everywhere.” “He was the first one, when nobody did it,” Frank Steever told NBC10. “So I think he deserves to have it.” Despite his frustration with the recent developments, Gregory also acknowledged the publicity his fight with Taco Bell has generated for his business. Gregory also knows a long legal battle with Taco Bell could be very expensive. For now, however, he continues to put up a shell of a fight in his ongoing beef with Taco Bell.
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