Nissan has confirmed it will stop producing cars under the Datsun name, just nine years after resurrecting the brand. It says it wants to focus on 'core models and segments that bring the most benefit to customers, dealer partners and the business'.
"We can reassure all existing and future Datsun owners that customer satisfaction remains our priority, and we will continue to provide the highest levels of aftersales service, parts availability and warranty support," a Nissan spokesperson told Autocar.
Nissan pulled the plug on production of Datsun cars at its factory in Chennai, India, earlier this month, bringing the brand to an end. Back in 2020, the car maker also stopped production of Datsun cars from its plants in Russia and Indonesia. was revived in July 2013 after being wound down 33 years earlier
, with Nissan badging all cars with its own name globally. During the relaunch, the firm said it wanted Datsun to be a low-cost car brand, selling affordable vehicles in Indonesia, Nepal, South Africa, India and Russia. This was a radical shift in positioning for the Datsun brand, which rose to prominence in the latter half of the previous century, especially in Europe and the US, with high-profile cars such as the 240Z, Cherry and Sunny.
Nissan began exporting cars to American shores in 1958, and the UK 10 years later, with the Datsun name being phased out here in 1984 with the launch of the original Nissan Micra.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Tame All 134 HP Of The Nissan Note Aura With Nismo's New Extended Spoilers | CarscoopsTame All 134 HP Of The Nissan Note Aura With Nismo's New Extended Spoilers | Carscoops carscoops ⬇️
Leer más »
Report: Japanese Carmakers Toyota and Nissan Enter the Metaverse – Bitcoin NewsBy establishing a presence in the metaverse, the two carmakers join their European counterparts Volkswagen and Mercedes Benz in making use of the technology. nissanglobal toyota
Leer más »
Would You Let These Two Unloved Datsun 200SXs Follow You Home For $800? | CarscoopsThe second generation Silvia isn't considered a classic, but these two could make for nice project cars
Leer más »
Electric Rolls-Royce Spectre to be new-age Phantom coupe | AutocarAutocar gets exclusive access to luxury firm’s first EV ahead of 2023 launch
Leer más »
American Investors Led in Realized Crypto Gains in 2021: ReportChainalysis' recent report has manifested that emerging markets continued to adopt digital assets as a response to inflation in 2021.
Leer más »
Crypto exchange Kraken hires Gupta as chief marketing officerAs an engineer who evolved into a marketing executive, Gupta’s efforts to combine data, technology and storytelling have helped expand both consumer and technology brands.
Leer más »