In response to mounting criticism, apparel company Nike issued its first response, saying it welcomes comments that led to a 'constructive discussion.'
has been one of the athletes leading calls for customers to stop buying Nike's products.
"The ad feels like a parody of what women are. In the past, it was always seen as an insult to say ‘run like a girl,’ and here we've got someone behaving in a way that's very unsporty and very unathletic. And it's so frustrating when only 1% of the USA sponsorship dollar goes to females in sport. That Nike would do this feels like a kick in the teeth.
Nike has recently experienced an uptick in overall sales, especially after English soccer star Chloe Kelly showed off Nike gear after scoring a goal in theChloe Kelly of England celebrates after scoring the team's second goal during the UEFA Women's Euro 2022 final match between England and Germany at Wembley Stadium July 31, 2022, in London.
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