Nike Debuts 'Temple of Imagination' Dedicated to Serena Williams
"To me the Serena building is a bookend to the LeBron James building," John Hoke, Nike’s chief design officer, told reporters earlier this month, inside the Olympia auditorium, named after the tennis pro's daughter.
While James's building is the innovation, research, and science center, Williams's building is about product creation and creativity. Hoke said he calls the first the hub of"innovation" and the second the hub of"imagination." The melding of the two worlds is the heart and ethos of Nike:"backed by knowledge of science" and"turning that knowledge into beautiful products that help athletes move forward.
One recently-released piece in Williams's collection is a sports jacket created for the Australian Open, which has the ability to keep the wearer warm or cool, depending on the temperature he or she is exposed to. It does this not only through its materials, but through its black-and-white pattern, which Hoke said designers modeled after the contrasting stripes on a zebra, which regulate the animal's body temperature.
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