Nigerian Artist Cruel Santino is Building Worlds and Melding Cultures

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Nigerian Artist Cruel Santino is Building Worlds and Melding Cultures
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The buzzing Nigerian musician talks about drawing from eclectic sources to create his new album ‘Subaru Boys: Final Heaven.'

, his rich 2019 debut with his own label Monster Boy, a joint venture with Interscope Records. The storyline of— which Santino has said centers “a girl who has no idea the power that lies inside her,” is easily lost in its terrifically visceral production, Santino’s fluid flows, and its vibrant cast of guests like Amaarae and GoldLink. Though the tonal direction is clear, lyrically,is pretty abstract — a testament to Cruel Santino’s M.O.

In Japanese, “Subaru” identifies a cluster of six stars visible to the naked eye as a part of the Taurus constellation. The car corporation took on the name to signify the merging of several companies at its origin. To Santino, the word “Subaru” sounds like, the first language of over 20 million people in southwestern Nigeria, as well as parts of Benin and Togo, so he bestowed it upon the figures at the center of his new world. “It just made sense to me,” he says.

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