The NFL is making its move into offering its own media streaming platform.
The league announced that "NFL+" launched on Monday. Owners were briefed about it during the league meetings in May, while Brian Rolapp, the NFL's chief media and business officer, confirmed in a column for "Sports Illustrated" last week that it would be starting this season.
"We think this is a major step forward. It will evolve, build and get better as more and more content becomes available on this platform. The work that we’ve done either with other offerings or research has helped us sort of frame this in a way that we think would be very attractive and engage our fans."The launch of "NFL+" comes as 15 games on Thursday night will be carried exclusively on Amazon Prime Video.
It is an upgrade of the "Game Pass" service that has been available to fans in the United States since 2015. The league began offering a package in which fans could watch replays of games online — appropriately called "Game Rewind" — in 2009. It started to gain favor among fans and analysts in 2012 when it added coaches film, including two angles where all 22 players on the field could be viewed.
The key to the package is the live regular-season and playoff games. The league regained the mobile rights after its contracts with mobile carriers expired at the end of last season.
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