The NFL announced Tuesday that its schedule is growing, along with its streaming ambitions. The league will begin playing a Black Friday game the day after Thanksgiving in 2023, and Amazon will broadcast it.
Amazon is in its first season streaming “Thursday Night Football,” paying more than $1 billion dollars for the exclusive rights to the weekly contest. The NFL’s first foray into exclusively streaming some of its games has been mostly a logistical success. The production has been seamless, even if there is anecdotal evidence that some viewers have struggled with the picture quality.
“It’s a day when millions and millions visit our site,” said Marie Donoghue, vice president of global sports video at Amazon. “We will start with the customer first, so they are coming first and foremost to watch a football game, to the extent we can serve them and potentially delight them. When they also have their … shopping, obviously that’s something we’ll work through with the NFL.”
Amazon owns exclusive rights to some New York Yankees games and the English Premier League in the United Kingdom, and it held talks with other leagues, including the Big Ten Conference and Formula One, before they signed deals with traditional media companies. Amazon’s founder, Jeff Bezos, owns The Washington Post.For the NFL, the Black Friday game is a further expansion of its schedule, demonstrating the power of the country’s most popular TV property.
Schroeder declined to comment on the terms of the deal but said it was a component of the 10-year deal that Amazon signed with the league last year.
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