Renaming part of Seventh Avenue to Fashion Avenue was key in the history of positioning New York as a global fashion capital.
Apart from the street’s renaming, promotional moments led by Fashion Capital of the World Inc., included a series of events and fashion shows in September 1972 as part of New York’s first week-ong fall fashion festival. The aim was to attract buyers from around the world to promote and solidify the city as the fashion capital of the world.
All of the fanfare, including a live fashion show in front of Rockefeller Plaza, was captured in the pages of WWD, as well as being broadcast on local television, successfully boasting a host of Seventh Avenue designers and their industry counterparts — from clothing to accessories, the events and promotions highlighted Fashion Avenue’s factory workers, buyers and contractors who, just as then, continue to make American fashion a vital economic powerhouse today.
And further driving American fashion to the fore, a year after the Seventh Avenue renaming, the famed Battle of Versailles — so dubbed by WWD’s legendary publisher John B.
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