New Range Rover Velar: Hope you like gray.
Land Rover revealed the refreshed 2024 Range Rover Velar on Wednesday, pushing updated looks and a handful of new technology features. What it doesn't seem to include, however, are any interesting paint options., the Velar's new configurator shows what looks to be absolutely zero notable colors available from the factory. There are two white paints, a black paint, a silver paint, and no fewer thandifferent types of grey. A ninth color, Varesine Blue, is the only ray of hope.
The news of Land Rover dropping much of the Velar's real color scheme comes at a time when automakers have begun to invest more in unique, interesting paint options to further differentiate themselves in an ever-commodified car market. Fun colors are one of the last ways carmakers can truly stand out amongst competition, so it's sad to see Land Rover going in the opposite direction.
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